blog: welovesignage

3M are launching Envision Film IJ480 this week at SGIA Expo in Las Vegas and they say: “This changes everything.  Again.”  Putting aside the lack of marketing originality (that was the same slogan Apple used for the iPhone 4) 3M’s new Envision wrap film (IJ480Cv3) which was called The Dark Horse during its development stage, promises to revolutionise the vehicle wrap market, and we think it looks pretty sweet.  Here’s the low down… It’s a non-PVC film which means it qualifies under the sustainability banner.  That is nothing new in itself, previously 3M dabbled in polyolefin films, which no one everRead the full article...

Some like it hot, and so do we!  Computaleta recently introduced an exciting new heat press vinyl called FLEX, made in France by HEXIS graphics.  FLEX 200, FLEX 300 and the digital print version UFLEX3 are premium quality products at a very economical price point.  They come in range of 31 colours, including metallic, ultra metallic (sparkle) and fluorescent, as well as soon to arrive colours for nylon fabrics, ideal for sports t-shirts and garments. Sales of the product are going strong with sign companies in New Zealand, as well as many in the textile market, readily adopting the new film. “TheRead the full article...

Someone sent me this amusing comparison between the imperial and metric systems…read into it as you will. Click on the image to make it larger.Read the full article...

So you just got yourself the latest and greatest flatbed printer rolling off a gazzillion prints every three seconds and you think your pretty hip huh? You stand there in your delicious flatbed smugness while you churn out a production speed to set your rivals teeth on edge and you think, I got it going […]Read the full article...

Print is not dead fool, it’s evolving. And it’s getting it’s cool back. A while ago I was talking about QR codes, but they are like, so two years ago man.  2012 is all about augmented reality (AR) and big brands like Tesco, Mini, Audi, Coca Cola and Nestle are all getting stuck in.  You can now find AR on the back of cereal boxes and even Visit Hawaii are using AR to lure holidaymakers to their shores, all thanks to the spread of iPhones and Android smartphones and tablets (and the associated apps that go with them). Augmented reality basically allowsRead the full article...